CHAPTER TITLE

MAIN TITLE

TITLE

  • Maximum 8-9 points should be written on a page. Sentences should not be longer than 2-3 lines at once.
  • Rather than a literary language, the text should be written preferably in bullets, in a readable and easily catchable simple way; containing keywords.
  • The keywords or important parts should be written in bold character or in another color.
  • For a better legibility, especially in long texts or paragraphs, typefaces with serif should be preferred over the sans serif ones:

CHAPTER TITLE

MAIN TITLE
TITLE

  • The choice of typeface should continue in consistency in the entire document. Different forms of a same typeface family could be used (ex: times new roman in bold, regular and italic forms)
  • To achieve memorability, a unity and accordance in use of color should be well considered. For the background, sharp and neon colors that usually disturbs the eye -such as yellow and red- should be avoided.
  • Softer colors like white, light grey is better for use to keep the attention on the content and not on the background. Use of color gives better results when used in texts or caution marks.
  • Titles should be bigger and in a different color than the main text.

CHAPTER TITLE

MAIN TITLE
TITLE

  • The choice of typeface should continue in consistency in the entire document.
  • Different forms of a same typeface family could be used (ex: times new roman in bold, regular and italic forms)
  • To achieve memorability, a unity and accordance in use of color should be well considered. For the background, sharp and neon colors that usually disturbs the eye -such as yellow and red- should be avoided.
  • Softer colors like white, light grey is better for use to keep the attention on the content and not on the background. Use of color gives better results when used in texts or caution marks.
  • Titles should be bigger and in a different color than the main text.

CHAPTER TITLE
TITLE
MAIN TITLE

  • Negative space (blank space) (approx. 20% of a page) should be spared.
  • The content (text, image etc.) should not be very close to the ends, margins should be around 1-2 cm at least. Images only could expand until the edges.
  • To make following up easier, texts and images should be –as much as they can aligned in reference to each other:

CHAPTER TITLE
MAIN TITLE
TITLE

Chapter titles, main titles and titles should be arranged in a way to be differed; but in unity at the same time.
Example:
Chapter title: Times New Roman-navy-24 pt
Main title: Times New Romanblue-22 pt
Title: Times New Romangrey-18 pt